February 15, 2010
The bulk wholesale revolution is really all around us. Whether we realize it or not, we all have t-shirts, key chains, silicone wristbands, and many other products that someone originally purchased wholesale. The impact they have had on ecommerce and retail locations has been truly significant. Instead of going with a company based on which products they have, which used to be the old model, now people are realizing that they can choose places to shop based on good service.
So, if you are a business owner should you be taking that into account? You bet you should! If you are selling wholesale products for retail there is a very good chance that many other retailers are carrying your products as well. You need to focus on the placement of your bulk wholesale items, but also on your customer service. With the right products, placement, and customer service the bulk wholesale revolution can easily be won. If you are missing one of the three then it is most likely – game over.
The products you choose should be based on very high quality standards and should be unique. Many retail stores and websites start with a specific line of products in mind and then begin to move into different areas. This is ideal because if you start with everything you will likely not build a strong base (especially applies to online).
This brings us to placement. On an ecommerce page you want to make sure that your products are up front and visual. Constantly be running specials that entice the eye and make it easy for the customers to find your products. If you have a physical retail location than it’s the same idea – big, upfront, and flashy.
This is the big one. Customer service, besides the quality of your product, is the most important thing when beginning to sell bulk wholesale items at retail. Ask yourself the following questions:
- Do you have a visible phone number on your site? Or if your business is at a physical location are listed in local web searches?
- Do you have an FAQ section on your website? Do you have enough people working on your busy days?
- Are your products easily explained and viewable?
If you answered no or maybe to those questions than you need to make sure you get a big YES as soon as you possibly can. People will be interested in the online wholesale items you purchased to sell at retail but don’t expect them to fill in your customer service gaps. Be sure both you can your customer service reps know the products inside out. This will minimize mistakes on all fronts. Make sure you are courteous and on the customers team when they call or come in. Think of a time when you called a company and couldn’t get through or had a bad experience. What was this like? How can your company do the opposite?
In a world full of bulk wholesale items, it’s the companies that have outstanding products, outstanding placement, and outstanding customer service who win big.
January 20, 2015
Whatever event you are hosting or sponsoring, your giveaways just have one purpose: to be unforgettable. Start ups are popping up all over the place and your giveaways need to be memorable enough to give you the edge.
Here are some of the quirkiest products we could find over at Custom On It’s vault. Hopefully, they would help you make a lasting impression on your customers!
Custom Printed Mints in Printed Easy Glide Tins
Mints have gained popularity as a giveaway where the company logo is printed on the canister. Custom On It takes it a step further by printing directly on the mints!
Collapsible Vibrant Wayfarer Sunglasses
These stylish glasses fit right in the palm of your hand. It protects your eyes from the sun’s harmful rays with UV lenses and comes in a variety of bright colors that makes them perfect for a summer event.
Twist Action Pens with Laser Pointer
Pens are a staple in any event. This pen also comes with a laser pointer that would come in handy for customers who do presentations frequently.
Bicycle Bottle Opener Key chains
This two in one keychain is a great item to giveaway at sport or health promotion events. They have 8 vibrant colors for you to choose from!
Push Down Bottle Opener
Always be ready for a good time with this unique bottle opener. You only have to place this over the bottle cap, push down and enjoy! This will be a hit for any special event!
January 20, 2015
We’ve all been told that water has loads of health benefits. But what exactly are these attributes that make water the best choice for us?
#1 Promotes good digestion
If you’ve ever missed a bowel movement, then you know how uncomfortable constipation can be. Drinking 8 glasses of water a day can help prevent this by ensuring that the colon has enough fluids to keep things flowing smoothly.
#2 Boost Energy
Coffee and energy drinks are our usual go-to drinks when we need a boost of energy in the middle of the day. However, experts believe that water still reigns supreme when it comes to rehydrating the body and getting rid of fatigue.
#3 Decongest clogged noses
From subzero to sweltering, the world has experienced some serious weather this year. The flu, cough, and colds are just some common illnesses we are at risk for because of the changing weather. Water helps to decongest clogged noses and relieve itchy throats. Take note that water is just used as adjunct treatment to common illnesses– if symptoms persist, it’s best to consult a doctor.
#4 Water can help you lose weight
You read that right- good old H20 can help you lose the 20 lbs you gained over the Holidays. Choosing to drink water instead of sweet juices and carbonated drinks can help reduce weight because it is virtually calorie free. Water rich foods such as broths, veggies and oatmeal are also more filling that regular foods and will help prevent unplanned snacks.
#5 Radiant Skin
If you have lackluster skin, the culprit may be dehydration. When our body is deprived of water, Because the skin is rich in water, it is usually one of the first organs to suffer from dehydration which results to dull and wrinkled skin. The good news is the water supply has been replenished the skin is also quick to recover.
To help you in your journey towards adequate hydration, here are the latest in drinkware courtesy of Custom On It!
Translucent Journey Bottles
Slim Stainless Steel Tumblers
Fruit Infusion Mason Jar Tumblers w/ Handle
January 12, 2015
The thing about providing giveaways on a regular basis is that you run out of ideas every once in a while. Suddenly, giving away pens, notebooks and shirts aren’t cutting it for you anymore and customers are actually saying “Pens again?” when they reach your booth. We say it’s about time you gave them something they’d never forget on your next trade show! Here are some fresh ideas you might want to consider:
Gadget Care Items
When every booth is giving away pens, it is hard to make an impression. Since everyone who will visit your booth will likely own a gadget, why don’t you give away gadget care items or accessories instead? It can be headphones, portable chargers or cleaning cloths.
Binders or Envelopes
I’ve observed people in conferences holding leaflets and brochures with nowhere to put them in. You can help solve this problem by giving away plastic envelopes or binders with pockets where they can put their loot. This one from Custom On It already has a 30 page notepad in place as well.
Navigating through a large conference hall can be exhausting. Offer customers something healthy to snack on like these almonds or something sweet like a tin of candies!
I once attended a conference where the organizers gave away a URL at the end f the program. It was a link to an e-book that contains everything that was discussed in the conference as well as their products and special offers. Great idea!
If the budget is a tight, you can kill two birds with one stone by using a bookmark! A bookmark is a useful giveaway where you can go absolutely crazy with the design. In addition, you can write your business information and maybe even include a list of your products and services.
January 4, 2015
Bad Breath can be a real deal breaker. It can get in the way of your social and professional life and can make anybody feel isolated and self conscious.
Since oral health is an issue for all ages, dental health products would make a great giveaway idea for any of your big events. Whether you deal in healthcare or would like to promote the importance of oral health in your community, these items would surely come in handy!
Custom Travel Toothpick Dispensers
Have you ever experienced having a piece of food stuck in between your teeth? Annoying, isn’t it?
Save your customers from that frustration with this travel sized toothpick dispenser. Aside from your company colors and logo, you can also have your contact details printed for easy access.
Custom Travel Toothbrushes & Colgate® Toothpaste
A toothbrush and Colgate Toothpaste that can be put away even in the tiniest purse? Yes to that! Now your customers can brush their teeth anytime, anywhere. Great takeaway idea for a dentists’ office, health clinics or school events.
Custom Dental Floss
Regular Brushing and Flossing are the keys to healthy gums and teeth. This one comes in 5 chic translucent boxes that contain a liberal amount of high-grade floss.
Custom 25oz Translucent Purifying Water Bottles
One cause of yellowing teeth is the consumption of sweet and colored beverages such as coffee and soda. This reusable water bottle can help your customers ease up on these drinks and settle for good old H20 instead.
December 26, 2014
Happy New Year!
While gift giving is usually attributed to Christmas, how about starting a new tradition in your company this year by giving away any of these gifts to your first 100 customers of 2015? They will surely appreciate your token of gratitude and might encourage them to bring their business for the rest of the year.
If you are dealing with moms, kids or pets, these extra furry animals would be a great way to start the year! As with anything from Custom On It, it can be customized to your heart’s content. Aside from this cute bear, you can choose from a cow, buffalo, bear, duck and a monkey.
Road safety is important especially during this time of the year when the roads are slippery with ice. It is imperative that our tires are inflated at the proper pressure to ensure that they don’t slip and slide in the snow. Arm your customers with this handy tire gauge that lets them know when they need to have their tires inflated.
This pen allows your techie clientele to write on paper as well as their favorite gadgets. Armed with a rubber grip and your choice of a bright color accent, this pen is likely standout among all other pens at their disposal.
If you deal with many clients who man desks, then they will surely appreciate something they can share with their clients such as this tin full of Hershey’s chocolates!
Sturdy and with a lot of room for advertising, these clipboards are guaranteed to last a long time and catch the eye of potential customers.
December 2, 2014
Rock superstar Melissa Etheridge got a lot of flack for something she had said in an interview with AARP magazine.
Normally, Melissa is a symbol of strength and inspiration for advocates and survivors alike. However, a comment she had made in the interview has got survivors, advocates and health care professionals off their seats. You see, Melissa said that breast cancer genes can be turned off or on depending on the kind of food you eat.
“I have the BRCA2 gene but don’t encourage women to get tested. Genes can be turned on and off. I turned my gene on with my very poor diet.”
Now a lot of people think that Melissa is sadly misinformed and that because her popularity, a lot of women may think that what she said was the truth. Experts argue that although diet may play a role in increasing cancer risk, it is not the only factor. Genetic testing has also proven itself to be especially helpful to women who are in the “high-risk” category because knowing you have the mutation will encourage them to get tested more frequently than those who are considered low risk.
FORCE, a support group for BRCA positive women as well as The National Society of Genetic Counselors have issued letters to the magazine expressing their dissatisfaction with the story. A lot of survivors also feel that the comments made by Etheridge could be pointing fingers at the survivors themselves, blaming heir bad food choices for their suffering.
Melissa has released a statement saying that she had simply been misunderstood by readers and that she didn’t mean anything negative with the comment.
What do you guys think? Do you think Melissa or the magazine should have clarified the issue further?
November 28, 2014
“We laugh to keep from crying”
This is how Fronda Alley explained why she made a hilarious song that talks about one of the most feared side effects of cancer therapy – hair loss.
Fronda’s case was a curious one from the beginning. She found a lump on her breasts the day after she got her clear mammogram results in the mail. She prayed for it to be anything else but cancer, but alas, it was. She lost her silvery locks the first few weeks after she started her chemotherapy sessions and hosted a going away party for the strands she had left. Surrounded by her family and friends, Fronda got her hands on a clipper and started shearing off her hair. That very evening, her husband and eldest son came home to sport identical shaved heads. Overwhelmed by the support, Fronda vowed to do everything she can to survive the disease.
Since hair is a symbol of health and identity, losing it can stir all kinds of emotions for cancer patients. It can be source of anxiety, frustration and great sadness for survivors and their loved ones. Fronda however, choose to see her hair loss from another perspective. She used her own experience and song writing talents to find humor in an otherwise depressing situation.
With the help of Grammy winning singer/songwriter Don Henry, Fronda released her single “I’ve Got No Hair” to celebrate the end of her chemotherapy this fall. She hopes that the song could help her fellow survivors especially those who were just starting to lose their hair to treatment.
Watch: I’ve Got No Hair
“You are not alone, you are not alone,” Alley said. “If the song says anything, I think it says that.”
November 22, 2014
Even though women have the same incidence rate of developing breast cancer, 33% of women with disabilities are more likely to die from the disease.
We all know that mammograms and sonograms can be uncomfortable. But in the case of Azlee Blackwood, it was a horrific experience. First, she had difficulty accessing the clinic because of the absence of ramps and elevators. Then, she found out that the clinic did not have the provisions to assist a disabled person like herself. To make matters worse, the staff was insensitive to her special needs – when Azlee told them that she couldn’t stand for a long period of time because of leg tremors, the staff told her that she can ‘sit when the test is done’.
Even with a strong family history of cancer, Azlee says that she has been discouraged from going back to for a mammogram because of the lack of access, sensitivity and awareness from the people who run breast clinics in the state. She is only one of over 500,000 New Yorkers with disabilities who are “turned off” by the situation. Clearly, the high mortality rate can be attributed to this inaccessibility and insensitivity. Many clinics are not equipped with ramps or elevators and examination tables do not adjust to accommodate wheelchair bound patients. Staffs are also often untrained on how to handle and accommodate these special patients. All of these factors lead to a frustrating, awkward and stressful experience for the staff and the patient.
The good news is, a group of concerned citizens are now working to improve disabled access to breast cancer screenings. They are encouraging clinics to provide these men and women access in accordance to state, federal and anti-discrimination laws.
We wish them all the best!
November 20, 2014
Radiation Therapy is a necessary evil for many breast cancer patients. It uses high energy radiation to kill cancer cells by damaging the cell’s DNA. It can be used as an adjunctive treatment to chemotherapy and assists in minimizing the size of tumors to facilitate surgery.
The side effects of Radiation Therapy are often just as hard to deal with as the cancer itself. It is hard to contain the radiation to a specific area – which results to the destruction of both cancer and healthy cells. Common side effects include skin discoloration, anorexia, fatigue and nausea. If the cancer is located near a vital organ, it is highly likely that radiation will incur damage as well.
In an effort to reduce the side effects of radiation therapy, a new device called BioZorb has been developed. Recently, a woman from Albuquerque has been given the opportunity to try out BioZorb after she had a lump removed from her breasts. The device was implanted directly where the tumor has been removed. It serves as an easy target that for treatment and lessens the radiation absorbed by nearby structures. Biozorb also helps heal and support the skin, making reconstruction a lot easier.
“It helps to create a target the radiation doctors can target and hit no matter what,” says Dr. Linda Smith, the breast surgeon who implanted the device. “The radiation damage goes on for 10 years, it’s not anything we can undo and if we can avoid giving that high dose radiation to normal tissue, the patient is going to do better. There’ll be less pain, less scaring, cosmetic outcome should be much better than what we’ve ever had before.”
BioZorb is good for both aesthetic and physiologic reasons. We hope more patients will have access to technology soon!